FINE+RARE to represent UK in European Business Awards

FINE+RARE battled their way through the country-wide competition to be selected as one of 50 National Finalists; they are the only fine wine brokers selected and are representing the drinks trade alongside winery Bodegas Emilio Moro from Spain and Italy’s Fratelli Branca Distillerie.

FINE+RARE is a fine wine broker where over 45,000 wines are valued, bought and sold at market rates to trade and private customers in over 60 countries from the London and Hong Kong offices. International Sales have increased from £17.6m to £37.9m over the last 3 years and has been a core driver of the company’s expansion. Success is also founded on technology, with the recent additions of the cellar-management tool “My Portfolio” and a micro-site dedicated to En Primeur wine sales further improving the customer experience.

Over 60% of our staff speak a second language fluently representing 16 different languages and we now sell to over 60 countries in the world. On the supply side too, our model is set up to follow what our customers want; we sell over ten times the number of fine wines as our nearest competitor, from growers as far afield as Uruguay to the Ukraine. We are delighted that our efforts have been recognised by being shortlisted for EBA’s International Growth Strategy of the Year.” Graham Sumeray, CEO

The European Business Awards has identified some of Europe’s brightest businesses based on their ability to demonstrate the three core principles at the heart of the Awards programme: innovation, business excellence and sustainability. The 2011 European Business Awards showcased organizations from 35 countries with a combined turnover of €1 trillion (8.23% of EU GDP including Turkey, Armenia, Georgia andKazakhstan). These businesses employ over 2.7 million people across the continent.